Building Your Database
A database of past clients is one of the most valuable assets of your business if you work it. Start with past clients and enter their details into a spread sheet like excel or into a proper CRM system. As a minimum include name, email address, phone, category (e.g. walk in, corporate, family, family, travel agent, wholesale booking etc.) Then add key influencers and affinity groups to your database. These are the people you will regularly communicate with.
TESTIMONIALS
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TravelPartners, Sydney
Les Probert is personable and he understands the needs of his clients. His suggestions and ideas are very practical to our business.
Jeff Hakim
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Lauder Bed and Breakfast
Mark's input was invaluable and greatly sped up the process of clarifying our ideas and identifying the next steps we need to take.
Bruce & Esmé Macdonald
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Gitaway Vacations
I have always found his pragmatic advice, strategic thinking and industry knowledge invaluable. Recently Les helped me exit my travel business and made the process very easy, helping achieve a very satisfactory outcome for all parties.
Les Holt
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Restaurant Associates
Mark has great forward thinking insights which challenge accepted paradigms. Marks creative approach to problems allows him to see the big picture from a different perspective than most.
Dan Mikkelsen
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Discover The World
Les Takes the time to understand your business and what you are trying achieve before offering solutions. He certainly knows the market, and thinks outside the square to deliver excellent options...
Chris Jones
Vinnies Restaurant
Mark has real hands on experience having worked in and owned businesses in Hospitality. He offers a refreshing business perspective...
Geoff Scott