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08Oct

Building Your Database

Posted by Les Probert on 8 October 2015

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A database of past clients is one of the most valuable assets of your business if you work it. Start with past clients and enter their details into a spread sheet like excel or into a proper CRM system. As a minimum include name, email address, phone, category (e.g. walk in, corporate, family, family, travel agent, wholesale booking etc.) Then add key influencers and affinity groups to your database. These are the people you will regularly communicate with.

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